GE presents Exploring Brand Authenticity

Be relevant or be ignored.

These are the prospects for brands courting the attention of consumers with seemingly infinite choices of how to spend precious time.

Strategies such as participating in cultural moments, tapping into zeitgeist trends, and sponsoring the pursuits of artists of every stripe require an expert blend of bravery and self-awareness. But how do brands increase their relevance in authentic ways?

Join us for an evening of community and thought leadership, as we explore the themes of Authenticity and Relevance from many perspectives including best practices from leading brands.

Selection of Past Speakers:

• Kristin Fallon, Head of Content and Storytelling at GE Healthcare

• Bryna Corcoran, Head of Brand Social Media and Influencers at Lyft

• Ivan Jimenez, Marketing Director, Americas at Element Brand

• Christine White, Director of Social and Content Marketing at Ulta Beauty

• Katie Riley, Senior Director of Social Media at Hilton

• Justin Celko, Senior Director at LA Times Studio

Photo by Keagan Henman on Unsplash