SEMAFOR presents Exploring Creative Technology + Innovation
The future of brand experiences will be powered by new technologies and the hybrid teams that push them to their limits.
These new and immersive brand experiences possess the extraordinary ability to evoke emotions, drive conversions, foster customer loyalty, and ultimately keep brands competitive in the attention-driven marketplace. However, the question arises: How can engineering and creative teams seamlessly collaborate to create authentic human connections?
How can we create cultures to infuse curiosity and experimentation into the product design process? What’s the optimal relationship between front end, back end and creative development? Can tools such as Web3, Augmented Reality and Artificial Intelligence help brands interact with consumers in new and interesting ways?
Join us for an evening of community, as we explore these themes and more with a panel of experts from innovative brands.
Selection of Past Speakers:
Zafar Razzacki - Director of Digital Product Strategy, Model e at Ford
Jinal Shah - GM & CMO at Zip US
Karen Pascoe - Head of Digital Design Innovation, Commercial Bank & Corporate and Investment Bank at Wells Fargo
Al Lucca - Head Of Design at SEMAFOR
Photo by Ivan Tsaregorodtsev on Unsplash